TEAM TANZANIA LED
BY PERMANENT SECRETARY, MINISTRY OF NATURAL RESOURCES AND TOURISM DR. ADELHELM
MERU POSED IN A GROUP PICTURE DURING THE LAUNCHING OF THE TOURISM PROMOTION
CAMPAIGN IN THE US WEST COAST AT THE PENINSULA HOTEL IN BEVERLY HILLS,
CALIFORNIA
Tanzania
has launched a massive tourism campaign through roadshows in the three cities
of America’s West Coast. Permanent Secretary in the Ministry of Natural
Resources and Tourism Dr. Adelhelm Meru said that the campaign will help in
promoting country’s tourist attractions in the cities of Los Angeles; San
Fransisco and Seattle.
Dr. Meru
said “We are confident that 2015 will be a year of continued growth from the
American Market especially since destination Tanzania is on so many
'hot lists' of places to go".
On her
part, the Acting Managing Director of Tanzania Tourist Board who organized the
roadshows Ms. Devota Mdachi, said "The West Coast part of the United
States of America is one of the largest tourism generating markets for Tanzania
and we expect this to increase as Ethiopian Airlines opens its new gateway
in Los Angeles and Turkish Airlines opens its new gateway in San
Francisco.
Tanzania
has become the top destination of 2015 for the American traveler. It was named
one of the “Best Places to travel in 2015” by Travel + Leisure, featured in
the“52 Places To Go In 2015” by The New York Times and Tanzania's Ruaha
National Park was featured on Afar Magazine’s “2015 Where to Go” list.
The success
of Tanzania Tourist Board’s marketing efforts in the USA shows
a 7%
increase in American visitors in 2013 (up from 65,110 in 2012 to 69,671 in
2013), (any new stats?) making the USA Tanzania’s second largest tourism source
market worldwide. This is also due to the fact that, Tanzania, in addition to
having three of Africa’s natural wonders of the world, is viewed as a peaceful
and stable destination, rich in history and cultural diversity.
The aim of
this promotional campaign is also to show support for Tanzania’s American
tourism partners, agents, tour operators, airlines, and media as well as to
provide an update on the expanding tourism products, new infrastructures and
air connections.
Dr. Meru
is leading a high profile delegation from Tanzania comprising officials from
both the government and private sector
*ABOUT TANZANIA*
Tanzania,
the largest country in East Africa, is focused on wildlife conservation and
sustainable tourism, with approximately 28% of the land protected by the
Government, the largest percentage of any country in the
world. It
boasts of 16 National Parks and 32 Game Reserves, 50 Game Controlled Areas, one
special Conservation Area (the Ngorongoro) and three Marine Parks. It is home
to the tallest mountain in Africa, the legendary MT. Kilimanjaro; The
Serengeti, home to the "Great Animal Migration" that was named the
New 7th Wonder of the World, by USA Today and ABC TV's Good Morning America;
the world acclaimed Ngorongoro Crater, often referred to as the "Eden of
Africa" and the “8th Wonder of the World”; Olduvai Gorge, the cradle of
mankind: the Selous, the world’s largest game reserve; Ruaha, now the
second largest National Park in Africa; the spice islands of Zanzibar; and
seven UNESCO World Heritage Sites. Most important for visitors, the Tanzanian
people, with a rich history and diverse blend of cultures, are warm and
friendly. Tanzania, an oasis of peace and stability with a democratically
elected and stable government, will celebrate its 54rd anniversary of
Independence on December 9th, 2015.
PERMANENT SECRETARY, MINISTRY OF NATURAL
RESOURCES AND TOURISM DR. ADELHELM MERU DELIVERING HIS SPEECH DURING THE
LAUNCHING OF THE TOURISM PROMOTION CAMPAIGN IN THE US WEST COAST AT THE
PENINSULA HOTEL IN BEVERLY HILLS, CALIFORNIA.
ACTING MANAGING DIRECTOR OF TANZANIA TOURIST
BOARD MS. DEVOTA MDACHI GIVING HER REMARKS DURING THE LAUNCHING OF THE TOURISM
PROMOTION CAMPAIGN IN THE US WEST COAST AT THE PENINSULA HOTEL IN BEVERLY
HILLS, CALIFORNIA.
PERMANENT SECRETARY, MINISTRY OF NATURAL
RESOURCES AND TOURISM DR. ADELHELM MERU (RIGHT) PRESENTING A TANZANIAN WOOD
CARVING TO VICE MAYOR OF BEVERLY HILLS JULIAN GOLD OF AS AN EXPRESSION OF
APPRECIATION ON BEHALF OF H.E. JAKAYA KIKWETE, PRESIDENT OF THE UNITED REPUBLIC
OF TANZANIA DURING THE PRIVATE VIP RECEPTION HELD AT THE PENINSULA HOTEL IN
BEVERLY HILLS, CALIFORNIA, WHERE THE TOURISM PROMOTION CAMPAIGN WAS LAUNCHED.
VICE MAYOR OF BEVERLY HILLS, JULIAN GOLD
(SECOND LEFT), JOINED BY FORMER MAYOR, JIMMY DELSHAD (LEFT), PRESENTING A
PROCLAMATION HONORING THE PEOPLE OF TANZANIA TO DR. ADELHELM JAMES MERU,
PERMANENT SECRETARY, MINISTRY OF NATURAL RESOURCES AND TOURISM OF THE UNITED
REPUBLIC OF TANZANIA DURING THE PRIVATE VIP RECEPTION HELD AT THE PENINSULA
HOTEL IN BEVERLY HILLS, CALIFORNIA, WHERE THE TOURISM PROMOTION CAMPAIGN WAS
LAUNCHED.
PERMANENT SECRETARY, MINISTRY OF NATURAL
RESOURCES AND TOURISM DR. ADELHELM MERU (SECOND LEFT) AND TANAPA’S DIRECTOR OF
TOURISM AND MARKETING IBRAHIM MUSSA (LEFT) IN A PICTURE WITH SOME OF THE
INVITEES WHO ATTENDED THE LAUNCHING OF THE TOURISM PROMOTION CAMPAIGN IN THE US
WEST COAST AT THE PENINSULA HOTEL IN BEVERLY HILLS, CALIFORNIA.
Issued by the Acting
Managing Director
TANZANIA TOURIST BOARD
28th January,
2015